Explore 21 Savage's Mansion to Win 1 of 8 Limited adidas Crazy 8 ADV Packs

After starring in the “Originals Is Never Finished” film, 21 Savage teams up with adidas Originals to give us a tour of his Crazy Mansion where he reveals a very limited Crazy 8 release that he has on lock. This rare adidas Snakeskin Crazy 8 ADV Pack includes a custom leather wrapped trunk holding the adidas Crazy 8 ADV Black and adidas Crazy 8 ADV White. The kit also features a custom Crazy embroidered snakeskin mini basketball and a 24k gold plated Crazy hospital wristband.

Watch the video above to get a tour of 21’s over-the-top setup and stay tuned to HYPEBEAST’s Instagram stories today for a chance to crack the code and win 1 of 8 limited adidas Crazy 8 ADV Packs.

Read more at Hypebeast.com


Source: Hypebeast

This is How YouTube Helped Post Malone Get No. 1 With "rockstar"

Post Malone and 21 Savage both got their first No. 1 spot on the Billboard Hot 100 on Monday, after spending three weeks in the No. 2 spot behind Cardi B’s “Bodak Yellow.” The biggest support comes from streaming, with the song spending a “third (nonconsecutive) week at No. 1 on the Streaming Songs chart with 51.3 million U.S. streams.”

However, a major part of the song’s success — as pointed out by The FADER — comes in the form of a YouTube video uploaded by Post’s label, Republic Records. While not specified in the title, the song features the song’s chorus on a loop for three and a half minutes, the same amount of time as the actual song. A link that redirects viewers to their preferred streaming service is in the video’s bio, and the loop currently has over 41 million views.

A video view counts for the charts in the same manner that a remix of the instrumental track would. This means that the video could either be seen as a smart marketing tactic or even make listeners think that they are listening to the song as advertised. Check out the YouTube version of the song above and head over to The FADER to learn more about how “rockstar” got No. 1 with the help of YouTube.

Click here to view full gallery at Hypebeast.com


Source: Hypebeast

Nike's Air Force 1s Are Now Customizable With NBA Team Logos

The NBA season has finally begun and Nike is helping fans walk the streets with pride by dropping fully customizable Air Force 1s. NikeiD now lets fans personalize their Air Force 1s in their team’s colors and logo. All thirty basketball teams will be available in the new collection although it will be exclusively tailored for the Air Force 1 model. You can cop a pair of Air Force 1 Low for $150 USD or go for the Air Force 1 High at $160 USD.

The Air Force 1 will come with a textured leather upper with the choice of three pre-set team colorways, although you will be able to tweak the color details of each. You will also have the choice of gum or off-white soles. Check out a few of the NBA team colorways in the gallery above or better yet head over to Nike.com to start creating your own pair.

In case you missed it watch Nike’s trailer for the new NBA season.

Click here to view full gallery at Hypebeast.com


Source: Hypebeast

Gum Sole Hits the adidas Originals YEEZY BOOST 350 V2 "Semi Frozen Yellow"

Back in August, Kanye West gave us an on-feet debut of the adidas Originals YEEZY BOOST 350 V2 in “Semi Frozen Yellow.” Today, we get another look at the vibrant colorway from the bottom, zeroing in on the gum sole accent.

It’s reported that this neon pair will boast glow-in-the-dark details, and will also be the most limited YEEZY BOOST 350 V2 release ever. Let us know if you’re a fan of this bold colorway in the comments below.

In case you missed it, The Shoe Surgeon combines the adidas Nemeziz 17+ and the YEEZY BOOST 350.

Click here to view full gallery at Hypebeast.com


Source: Hypebeast

adidas Originals Brings Back the Retro Haven Model in "Energy Ink"

Retro sneakerheads will be glad to know that adidas Originals has re-released the ’70s classic Haven trainer in an old-school “Energy Ink” colorway. This version of the low-top runner boasts a durable Ripstop upper featuring purple textile panels, black suede accents and white leather Three Stripes.

Other details such as gold “Haven” insignia, embossed Trefoil branding on the pull tab, off-white EVA midsoles and a black waffle outsole complete the vintage look. You can find the adidas Originals Haven in “Energy Ink” at retailers such as Upclassics, size? or asphaltgold for approximately $100 USD.

In other adidas news, adidas is suing the Turner Sports ELEAGUE.

Click here to view full gallery at Hypebeast.com


Source: Hypebeast

Belief Links With NEIGHBORHOOD to Present the BELIEF Foundation

Belief and NEIGHBORHOOD have joined forces to run a multifaceted exhibition that focusses on the personal collection of NEIGHBORHOOD’s chief designer Shinsuke Takizawa. The show also launched the Belief x NEIGHBORHOOD Fall/Winter 2017 collection and presented Yoshiki Suzuki’s “UNION” photo exhibition — within this exhibition, Suzuki showed off an entire range from his Peanuts & Co brand.

Shinsuke Takizawa founded NEIGHBORHOOD, now one of Japan’s most infamous streetwear labels, in Tokyo back in 1994. The brand draws inspiration from its lead designer’s many loves, including old American motorcycles, vintage clothing and the world of modern art. The majority of Takizawa’s creations are imbued with the “street spirit of the last century.” Through his attempts to add his own personality to classic materials and clothing silhouettes, particularly denim jeans, Takizawa created a recognizable and unique brand image.

For over the past two decades the Japanese powerhouse has been working with industry leaders and renowned designers from Supreme and adidas to KAWS and Jeff Deck. To check out the multi-dimensional exhibition, that was held at Belief’s store in Russia, head over to Belief’s website for more.

Click here to view full gallery at Hypebeast.com


Source: Hypebeast